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Startups are often seen as incubators or think tanks making better, smarter, or cooler products faster than traditional companies can. And thanks to the lean businesses models made possible by the internet, those products don’t have to cost more than the status quo they’re replacing.

Their uniqueness, cool origin stories, and — on average — more sustainable and ethical business practices also make them particularly good gifts. Below are 74 up-and-coming startups we love to shop at, plus a cheat sheet for what to buy from each of them.

Below, you’ll find 74 of the best gifts you can buy from startups this year.

Looking for more gift ideas? Check out all of Insider Picks’ holiday gift guides for 2018 here.

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