IT IS that time of the year to make fresh resolutions, and that includes making new travel plans for a break and to recharge.

With the return of the Malaysian Association of Tour and Travel Agents (MATTA) Fair, holiday-goers will be spoilt by a wide range of destinations available at attractive prices and value-for-money travel packages.

The first event of the biannual fair will be happening from March 16 to 18 at Putra World Trade Centre in Kuala Lumpur.

To date, 242 exhibitors have confirmed their participation, taking up 1,322 booths, compared with 1,315 booths at last September’s fair.

MATTA chief executive officer Phua Tai Neng said the overwhelming response and participation from exhibitors was a strong indicator that MATTA Fair had become an established brand.

He added that MATTA had been developing and promoting domestic travel strongly, with two halls dedicated to domestic travel exhibitors.

“The domestic tourism market is in demand as our country has so much to offer,” said Phua.

He said this after a balloting session held at the MATTA headquarters in Kuala Lumpur for international travel exhibitors.

Phua encouraged visitors to use public transport, especially the LRT, to avoid traffic congestion.

Halls 1, 2 ,3 and the linkway will feature international exhibitors while Halls 4 and 5 will be for domestic exhibitors.

MATTA secretary-general Nigel Wong revealed the new highlights which visitors could expect at the upcoming travel fair.

“We want to make MATTA a fun experience, and this time, there will be augmented reality games and contests.

“The fair will also feature new participating national tourism organisations,” said Wong.

Meanwhile, Malaysia can expect more tourists from Europe as MATTA is working closely with the European Travel Agents’ and Tour Operators’ Associations, which has picked Malaysia as the preferred destination for European travellers in 2018, Wong concluded.


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