An award-winning television show, Fishing University, will soon make Stockton home, filming an episode to air in 2019 and featuring not only Stockton Lake, but local dining, activities and attractions. The film crew, along with hosts/fishing legends Charlie Ingram and Ray Brazier, will arrive Thursday, Oct. 4, to fish and film.

Fishing University holds a viewership of more than 63 million households, airing in all 50 states as well as in 51 additional countries. In June the program won the Golden Moose Award for Best Educational Program. The Golden Moose is considered the Emmy of outdoor television.

The Stockton Area Chamber of Commerce is serving as point for the project, viewing it as a strategic marketing opportunity to reach a target audience of potential guests seeking an outdoor travel destination.

“When Fishing University reached out to us with their proposal, we felt it would be a tremendous boost to our other marketing and advertising efforts for 2019,” Bill Crabtree, executive director of the Stockton Area Chamber Commerce, said. “We will not only be able to put a spotlight on the world-renowned fishing opportunities in our region, but also feature the community, culture and activities guests can experience while visiting.”

Within the 30-minute episode of the show, a 90-second promotional spot will be included. The spots will be created to mirror marketing efforts of the chamber. Hosts Ingram and Brazier will also include numerous mentions of their location during the show.

In addition to filming promotional spots and fishing, the hosts and film crew also will present a one-hour program at Stockton High School to share with area youth the importance of attaining an education and the outdoor career options available to them. The session will offer a Q & A time with discussion of majors such as communications, marketing, biology, wildlife management and animal husbandry. The school will have a 90-second segment within the show.

“We are proud to welcome Fishing University to Stockton,” Crabtree said. “Coverage such as this will be seen by an audience of anglers and outdoorsmen who travel and explore new locations throughout the country.”

The competitive fishing show is packed with how-to tips and tricks of the trade, making it popular among competitive amateur and professional anglers. Viewers of World Fishing Network and the Outdoor and Sportsman Channels tend to spend more time on the water and are more active consumers than those of competing networks.

As one of the longest running outdoor TV shows, Fishing University is celebrating 33 years of bringing quality fishing programming to avid viewers. Each week Ingram and Brazier hit the water accompanied by friends and professionals in the industry, as viewers are engaged in a competitive show packed full of how-to tips. Not only is the show exciting, but it also lets people in on tricks of the trade from some of the very best in the outdoor industry. To see the schedule, go to www.fishingu.com, and visit Fishing University on Facebook.

Local sponsors of this program include the Stockton Area Chamber of Commerce, Mossy Oak Realtors, Hammons Black Walnuts, The Cabins and The Venue at Stockton Lake, Stockton R-I schools, Orleans Trail Marina, Stockton Lake Healthcare Facilities and Stockton Lake Association.

Talley is vice-president of programming development for Fishing University.

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