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Updated signs will direct motorists to Clarksville tourist attractions

 

Slogans for Clarksville tourism such as “Gateway to the New South,” or “Tennessee’s Top Spot” could be on their way out, and replaced for uniformity under a new tourism signage initiative that’s getting under way.

A local wayfinding signage project will benefit from a $75,000 Tourism Enhancement Grant presented recently to the city of Clarksville by the state Department of Tourist Development.

 

The signage project is a partnership between the city and the Clarksville-Montgomery County Convention and Visitors Bureau, which is also known as Visit Clarksville.

In a news release, Clarksville City Hall said the project will support tourism efforts by updating about 73 welcome, directional and site identification signs throughout the city.

Visit Clarksville will add $125,000 to the $75,000 grant for a total project cost of approximately $200,000.

“The goal of the wayfinding project is to make the signs more cohesive and uniform, and to provide a much-needed upgrade of signs that have worn out,” Clarksville Mayor Kim McMillan said in prepared comments.

City and Visit Clarksville leaders expect to meet next week to begin working on the details.

Any specific slogan or text that will appear on the new signs remains to be determined.

The current signs feature several different designs and slogans, ranging from identifying the community as “Tennessee’s Top Spot” to the “Gateway to the New South.”

Some of the signs need to be replaced, local officials said, because of  damage or age, while others can be updated by using a sleeve.

Officials confirmed that the project will include choosing a single logo to be put on the signs, and selecting colors and overall appearance “to bring unity and consistency to wayfinding signs throughout the city.”

“Better signage will help Clarksville connect travelers coming off Interstate 24 with its many attractions downtown and along the Cumberland River, so we are glad to provide these resources,” said Kevin Triplett, state commissioner of Tourist Development, in the news release.

“Overall, we have spent about $3.5 million over three rounds of this program to bring a bricks-and-mortar approach to tourism development across Tennessee,” Triplett said.

Reach Business Editor Jimmy Settle at 931-245-0247 and on Twitter @settle_leaf.

 

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